Design &
Artwork

BRAND DEVELOPMENT

As a team, we love working with our clients to either reinvigorate their brands, or bring a whole new one into existence. After fully understanding a client’s brief, objectives and target audience, our creative team gets busy developing a whole new look and feel to tell your businesses’ story.

We begin by presenting a number of recommended design routes and will then develop the chosen one into the final brand. This is underpinned by a robust set of guidelines that introduces the new brand and its elements, whilst giving rules on how the brand should be used moving forward to ensure ongoing consistency.

  • Campaign Creative

    Our designers are filled to the brim with ideas on how best to promote your organisation through an engaging creative campaign. We can also work with you on the campaign strategy and copy, or else head straight into the creative if you’ve already tackled this work.

    To kick things off, we’ll undergo a deep dive briefing session, before proposing a few creative routes that are underpinned by the campaign strategy. The chosen route will then be developed into the final creative, which we’ll demonstrate across multiple platforms (both online and offline) to ensure it’s fit for purpose across all channels. Once signed-off, we can then work with you to roll out your wonderful new campaign across all your customer touchpoints.

    Our work
    MCM-guidelines@a4

    Discovery Workshops

    Want a new brand / website / campaign but have no idea where to begin?

    Our Discovery Workshops are an excellent way to help you draw out a brief – and you may end up finding out more about your company than you expected!

    These workshops are a face-to-face (or virtual!) chance for us to spend time with a selection of employees to gain an honest perspective of your organisation. Although each one is tailored to the client, in general we aim to understand key objectives, brand affinity, culture, target audience and the competitive landscape. The findings from these Discovery Workshops are then presented back to you and form the basis of the strategy for ongoing creative, digital, or marketing work.

    We begin by presenting a number of proposed creative routes and will then develop the chosen one into the final design. This is underpinned by a robust set of guidelines that introduces the new brand and its elements, whilst giving rules on how the brand should be used moving forward to ensure ongoing consistency.

    COLLATERAL

    In addition to coming up with shiny new ideas, our creative team are also well versed in producing collateral that is consistent with your brand guidelines. We take the time to fully understand your brand and have years of experience working with our clients across all their design requirements.

    Our expertise covers all collateral, including but not limited to; event materials, print/digital adverts, social assets, stationery, brochureware, signage and email communications.

    Illustration

    We’ll let you into a little secret; one of our designers happens to be an incredibly talented illustrator. When not head down in the latest project, you’ll often find him doodling on a sketch pad to release his inner creativity. Whilst it’s not a regular day-to-day offering of ours, we love to let our clients know that we are able to deliver bespoke illustrations for those looking to take their creative to the next level.

    Take a peek at some of the most recent ‘scribbles’ and get in touch if you’d like some of your own doodles.

    Drop us a line